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2011年6月29日星期三

Cartier Maker: Evaluation Caliber

There is a word that is thrown around a lot in the watch, which means that the public will have a clock (or anything else for that matter) seriously. This word is legitimate, and I like to hear the French pronounce it. Cartier is what they call a registered legitimate. They have a lot of reputation, a solid history and a lot of important people who wear their products. Cartier Classic designs are also a great influence on their direct rivals. They are really the model of a brand of luxury watches solid.

A few years ago, Cartier decided that it was not enough. They wanted even more legitimacy, especially with the growing population of experienced amateurs of watches. This meant adding more watches high end to them, and offer in-house made movement. Well, sometimes "in house" just meant no one else was using these movements, but it is another matter. I also think that this pressure to make the movement is partly due to the ETA (Swatch Group Richemont owned and Cartier) current threats to stop providing movement without tags. ETA has not yet, but Cartier was smart to invest in the production of movement if it happens.

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